10/31/2023 0 Comments West chester university niche![]() ![]() He helped create and serves as co-chair of the new Diversity, Equity, and Inclusion Committee, along with sitting on the Fair Housing and Legislative committees. Ruperto is a member of the Hudson Gateway Association of Realtors (HGAR), an organization of more than 13,000 real estate agents in the Hudson Valley. The division has its own website,, with content specifically geared toward the LGBTQ market. Philip Real Estate to serve this clientele. They started marketing to this demographic around 2006, and in 2021, broker Anthony Ruperto created the Ally Team at J. One niche Faranda’s company focuses on is the LGBTQ community. They are a lot of work for less money, but they are the most affordable housing in Westchester County and there is a built-in need for it.”Ĭourtesy of Phil Faranda Niche: LGBTQ Community A busy rental agent can always have a good income stream.” Co-op apartments, he says, are a niche that “agents roll their eyes at because of the low prices. Rentals, he says, “are probably underserved because they are not sexy. Luxury is a niche so is affordable housing. Geographic areas can be niches, down to a specific neighborhood, subdivision, or ZIP code. “I had hundreds of short sales, which saved people from foreclosure.” “I specialized in short sales, negotiating with banks to satisfy the loan,” he says. ![]() Faranda notes that during the Great Recession, many people were “upside down” - their houses were suddenly worth less than the loans they were paying off - and they needed to avoid foreclosure. Some niches, like short sales, shift with the needs of the market. ![]()
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